Free UTM Campaign Link Builder
Generate perfect tracking URLs for Google Analytics (GA4). Easily track your social media, email, and paid ad campaigns accurately.
Fill in the form below to add campaign parameters to your URLs. This helps you track custom campaigns in Google Analytics and understand exactly where your traffic and conversions are coming from.
Your Generated Link
Why use UTM Parameters?
Accurate Tracking
Without UTMs, Google Analytics groups traffic into broad buckets. UTMs tell you exactly which specific post or ad brought the click.
Measure ROI
By tracking the exact source, medium, and campaign, you can see which marketing efforts lead to actual sales or inquiries on your website.
A/B Testing
Use the “Campaign Content” parameter to test two different ad images or buttons to see which one gets a better click-through rate.
Frequently asked questions
What does UTM stand for?
UTM stands for Urchin Tracking Module. Urchin was a web statistics analysis program that was acquired by Google in 2005 and became the foundation for Google Analytics.
Are UTM parameters case-sensitive?
Yes! “Facebook” and “facebook” will show up as two completely different sources in Google Analytics. We highly recommend using all lowercase letters for consistency.
Do I have to fill out all the fields?
No, but for standard tracking, it is highly recommended to fill out at least the Website URL, Source, Medium, and Campaign Name.
Need help setting up Google Analytics 4?
Tracking your data is only half the battle. Understanding it is where the growth happens. Let us set up your GA4 and conversion tracking properly.
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