Content Marketing ROI Calculator
Enter your blog stats to see the leads, revenue, ROI and payback your content generates — with a full 12-month projection. Calculates live in your browser.
ROI isn’t just traffic — it’s conversions and revenue. Fill in your numbers below and every result updates instantly. Defaults are pre-filled so you can see how it works.
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🔒 We respect your privacy — your email is never shared or sold.1. Your Blog Stats
2. Turn Leads into Revenue
3. Content Investment
4. Your ROI
5. 12-Month Projection
| Metric | Year 1 total |
|---|---|
| Total blog visitors | 0 |
| Total leads | 0 |
| Total customers | 0 |
| Annual revenue | ₹0 |
| Annual investment | ₹0 |
| Annual net profit | ₹0 |
6. What-If Scenarios
Double your traffic
Extra monthly profit: ₹0
New ROI: 0%
+50% conversion rate
Extra monthly profit: ₹0
New ROI: 0%
4 posts / month
Extra monthly profit: ₹0
New ROI: 0%
7. How Do You Compare?
| Business type | Lead rate | Sales rate | Typical Year-1 ROI |
|---|---|---|---|
| B2B services | 3–8% | 15–30% | 200–400% |
| E-commerce | 1–3% | direct | 100–300% |
| SaaS | 2–5% | 10–20% | 150–350% |
8. Improve Your ROI
Quick wins (next 30 days)
- Add clear CTAs to your top 3 articles
- A/B test a 2-field vs 5-field lead form
- Promote your top 5 posts on social + email 2x/month
- Set up UTM tracking to attribute blog leads
Growth strategy (90 days)
- Move from 2 to 3 posts per month
- Repurpose posts into video, infographics and social
- Earn 3–5 backlinks from authoritative sites
- Build pillar guides (2000+ words) on key topics
Want Help Optimising Your Content ROI?
This calculator shows the potential — execution is everything. If your blog isn’t delivering, it’s usually keywords, CTAs, funnels or content gaps.
Let’s audit your content strategy and find exactly where you’re leaving money on the table.
Get Your Content ROI Audit45-minute review with specific recommendations to lift your ROI.