Local SEO Masterplan Template — Free 90-Day Plan

Free 90-Day Plan

Local SEO Masterplan Template

Your step-by-step action plan to dominate local search. Fill in the worksheets, tick the tasks and follow the 90-day timeline.

This is a working template, type directly into the fields as you plan. It walks you from knowing your market to tracking results, in the exact order a local SEO campaign should run.

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Step 1. Know Your Business & Market

Business Name

Primary Service / Industry

Main Service Areas

Target Customer

Primary Keyword

Secondary Keywords

Long-Tail / Question Keywords

Pro tip: Search “your service + city” in Google and note the autocomplete suggestions, those are real queries people use.

Step 2. Google Business Profile

Claim or verify your Google Business Profile
Add complete name, address and phone
Set correct primary + secondary category
Add 5-10 high-quality photos
Write a compelling 50-100 word description
Set accurate business hours
Add website URL and a call-to-action button
Enable messaging and reviews

Your GBP Description (50-100 words)

Step 3. Local Citations (NAP)

Business Name (exact)

Address (full, with PIN)

Phone (consistent format)

Google Business Profile
Facebook Business Page
JustDial
IndiaMART
LinkedIn Company Page
Sulekha / local directories

Critical: Inconsistent NAP (“Greater Noida” vs “Gr. Noida”) confuses Google and hurts rankings. Use the exact same format everywhere.

Step 4. Content Strategy

How many location pages will you create?

Blog topics with a local angle

Step 5. Reviews & Reputation

Current reviews

Target reviews in 30 days

How will you ask for reviews?

Post-service follow-up email
SMS with a direct review link
Social media posts
In-person card or QR code

Step 6. Backlinks & Authority

Local directories & chambers of commerce
Sponsorships & community involvement
Guest posts on local blogs
Partnerships with complementary businesses
Local news mentions & press releases

Step 7. Your 90-Day Timeline

Week 1-2

Foundation

Claim & optimise GBP, fix NAP consistency, add 3-5 citations.

Week 3-4

Content Launch

Publish 1-2 location pages, start the blog, set up review requests.

Week 5-8

Build Momentum

Expand to all location pages, publish 2 posts, chase 5+ backlinks.

Week 9-12

Optimise & Track

Collect 10+ reviews, check rankings, fix weak pages, plan next quarter.

Priority Matrix

🔴 High

GBP optimisation + NAP fixes (Weeks 1-2)

🟡 Medium

Location pages + reviews (Weeks 3-4)

🔵 Later

Backlinks + advanced tactics (Weeks 5-12)

Step 8. Track Your Progress

Metric	Month 1	Month 2	Month 3
Google reviews
Keywords on page 1
Local website traffic
GBP views

Ready to Execute This Plan?

The masterplan gives you the roadmap. If you’d like help with strategy, implementation or tracking, let’s review your current status together.

Book a free local SEO strategy call and we’ll accelerate your results.

Book Your Strategy CallWe’ll identify your priority fixes and a customised action plan.