Blog & Content ROI Calculator
See what your blog traffic is really worth. Estimate the leads, revenue and return on investment your content marketing can generate.
Content marketing feels intangible — this calculator makes it concrete. Enter your numbers and instantly see the monthly revenue and ROI your blog can drive. Adjust the sliders of your business to model different scenarios.
Your estimated results
0%
Return on investment (monthly)
Estimates based on your inputs. Real results depend on content quality, keywords, competition and consistency.
Frequently asked questions
How is blog ROI calculated?
Monthly revenue = visitors × conversion rate × average customer value. ROI = (revenue − cost) ÷ cost × 100. So if content earns ₹30,000 from a ₹15,000 spend, that’s a 100% monthly ROI.
What conversion rate should I use?
Most content sites convert 1–3% of visitors into leads or customers. Service businesses with strong calls-to-action can do better. If unsure, start with 2% and adjust.
Why does content marketing ROI grow over time?
Unlike ads that stop when you stop paying, a good blog post keeps ranking and bringing free traffic for years. The cost is mostly upfront, so ROI compounds as traffic builds.
Are these numbers guaranteed?
No — this is a planning estimate, not a promise. Actual results depend on your niche, keyword strategy, content quality and how consistently you publish.
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